Dr. Horrible's Sing-A-Long Blog

“Aided only by everyone I had worked with, was related to or had ever met, I single-handedly created this unique little epic. A supervillain musical, of which, as we all know, there are far too few.

The idea was to make it on the fly, on the cheap – but to make it. To turn out a really thrilling, professionalish piece of entertainment specifically for the internet. To show how much could be done with very little. To show the world there is another way. To give the public (and in particular you guys) something for all your support and patience. And to make a lot of silly jokes. Actually, that sentence probably should have come first.”
– From Dr. Horrible’s Master Plan

Yes it’s true – Joss Whedon has published a completely silly, but very entertaining mini-series. Conceived and produced during the writer’s strike last year, The video blog is more TV than Internet, but one can see where it draws its inspiration from in the first few seconds. For Joss Whedon, WWW stands for “Well Worth Watching” (just trying to make my level of cheeziness consistent with his).

It’s not genius, but it is fun. Moreover, it’s a great example of traditional, old media TV style entertainment working its way into the new media in a very unpretentious way.

Update: Variety explains the ‘nefarious plot’ of Whedon et al this way:

“The ‘Web miniseries,’ as Whedon dubs it, made a big splash in its debut over three days last week as a free streaming option on the Web or paid download via Apple’s iTunes. But now comes the really tricky part: Turning ‘Dr. Horrible’ from a one-trick supervillain into a profitable franchise (think DVD release, soundtrack, merchandise, live events and, of course, a sequel or two) wholly owned by its creators.

Whedon’s gambit is the most high-profile example of a movement under way among Hollywood scribes to harness the marketing and distribution power of the Internet for their own creative (and moneymaking) ends, sidestepping the major studios and networks in the process.”

You can read the full article here, or visit Dr. Horrible’s Sing-Along-Blog for more info (sadly, however, you’ll have to buy the miniseries if you watched it on the first go-round).

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