eCommerce Goes Rube Goldberg

h/t to my friend Kadie for this one…

http://producten.hema.nl/

From her eMail:

HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam . Now there are 150 stores all over the Netherlands . HEMA also has stores in Belgium, Luxemburg, and Germany. In June of 2007, HEMA was sold to British investment company Lion Capital.

Take a look at HEMA’s product page. You can’t order anything and it’s in Dutch but just wait a couple of seconds and watch what
happens.

This company has a sense of humor and a great computer programmer.

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