Ad firm Spot Runner lands $51 million in funding

B2B Long Tail company Spot Runner has secured a ‘war chest’ of $51M to fend off challenges from deep pocketed competitors Google and, yes, Microsoft.

It’s an interesting model they’ve got. Democratize production and distribution of television advertising through pre-fab TV spots (Customized with a business’s photos, logo and Voiceover) and localized (inexpensive) TV buys.

It begs the question asked by a colleague of mine some time ago: Are they building a business, or simply paving the runway for Microsoft and Google to land on. This gets more interesting when you consider IPTV in the mix, something outside the scope of their (visibly apparent) business plan.

Link to Yahoo/Reuters Article
Link to Vallywag snippet

This entry was posted in General and tagged , , , , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>