Writing Style for Print vs. Web
Link to Jakob Nielsen's blog at useit.com
Writing Style for Print vs. Web (Jakob Nielsen's Alertbox)
Summary:Great explanation of the inherent differences in writing for the Web versus writing for print or TV. He identifies, in part, the way we write for lean-forward experiences (the Web) and lean-back experiences (TV).
Linear vs. non-linear. Author-driven vs. reader-driven. Storytelling vs. ruthless pursuit of actionable content. Anecdotal examples vs. comprehensive data. Sentences vs. fragments.
Writing Style for Print vs. Web (Jakob Nielsen's Alertbox)
Labels: jakob Nielsen, TV, usability, User Experience, Web 2.0





