Monday, June 9, 2008

Writing Style for Print vs. Web

Link to Jakob Nielsen's blog at useit.com
Summary:
Linear vs. non-linear. Author-driven vs. reader-driven. Storytelling vs. ruthless pursuit of actionable content. Anecdotal examples vs. comprehensive data. Sentences vs. fragments.
Great explanation of the inherent differences in writing for the Web versus writing for print or TV. He identifies, in part, the way we write for lean-forward experiences (the Web) and lean-back experiences (TV).

Writing Style for Print vs. Web (Jakob Nielsen's Alertbox)

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