Flashing The Flash: Adobe Opens Up

h/t to Slashdot on this one:

Adobe has opened up their proprietary Flash formats - SWF & FLV to the developer community, removed licensing restrictions for the playback, and is making the mobile player available for free. They are doing to Macromedia's flagship product (since having acquired it 3 short years ago) what they were able to successfully do with PDF.

The Open Screen Project is dedicated to driving consistent rich Internet experiences across televisions, personal computers, mobile devices, and consumer electronics. The Open Screen Project is supported by technology leaders, including Adobe, ARM, Chunghwa Telecom, Cisco, Intel, LG Electronics Inc., Marvell, Motorola, Nokia, NTT DoCoMo, Qualcomm, Samsung Electronics Co., Sony Ericsson, Toshiba and Verizon Wireless, and leading content providers, including BBC, MTV Networks, and NBC Universal, who want to deliver rich Web and video experiences, live and on-demand across a variety of devices.

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