Ad firm Spot Runner lands $51 million in funding
B2B Long Tail company Spot Runner has secured a 'war chest' of $51M to fend off challenges from deep pocketed competitors Google and, yes, Microsoft.
It's an interesting model they've got. Democratize production and distribution of television advertising through pre-fab TV spots (Customized with a business's photos, logo and Voiceover) and localized (inexpensive) TV buys.
It begs the question asked by a colleague of mine some time ago: Are they building a business, or simply paving the runway for Microsoft and Google to land on. This gets more interesting when you consider IPTV in the mix, something outside the scope of their (visibly apparent) business plan.
Link to Yahoo/Reuters Article
Link to Vallywag snippet
It's an interesting model they've got. Democratize production and distribution of television advertising through pre-fab TV spots (Customized with a business's photos, logo and Voiceover) and localized (inexpensive) TV buys.
It begs the question asked by a colleague of mine some time ago: Are they building a business, or simply paving the runway for Microsoft and Google to land on. This gets more interesting when you consider IPTV in the mix, something outside the scope of their (visibly apparent) business plan.
Link to Yahoo/Reuters Article
Link to Vallywag snippet
Labels: Advertising, Google, IPTV, long tail, Microsoft, TV, Web 2.0
posted by Adam Caplan at
12:45 PM
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